Trees and forests are a critical part of the solution to the climate crisis and biodiversity collapse. That’s why we aim to mobilize, connect, and empower the global reforestation community to conserve, restore and grow a trillion trees by 2030 for people, biodiversity and planet.
We are part of the World Economic Forum’s work to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030), supported by funding from Marc and Lynne Benioff.
Theory of change
Mission triptych
Mobilizing the private sector
We provide a global leadership platform for companies from all sectors and regions. Participating companies commit to action for forest conservation, restoration and reforestation, act with integrity and transparency, and demonstrate leadership in support of the global restoration movement.
Facilitating regional multi-stakeholder partnerships
We facilitate regional partnerships between private, public and civil society actors to accelerate the implementation of conservation, restoration and reforestation goals in key locations. Our regional work currently includes the United States, Canada, the Amazon Basin, the Sahel / Great Green Wall, and India.
Inspiring innovation and ecopreneurship
We foster ecopreneurship by spotlighting promising solutions and helping them scale through our UpLink Trillion Trees Challenges and Accelerator Programmes. We connect youth networks, showcase capacity-building opportunities and use our communications channels to inform and inspire.
Jane Goodall on the Importance of Trees
Jane Goodall on the Importance of Trees
1t.org Advisory Council
The 1t.org Advisory Council consists of a diverse group of members who inform our strategic direction and help us drive progress towards our vision in a way that meets the needs of our stakeholders.
Marie-Noelle Keijzer
Willem Ferwerda
CEO-founder of Commonland an organization that is active worldwide in making system change practical through the restoration of large degraded areas using a holistic framework. From 2000-2012 he was director of IUCN Netherlands: topics managing large ecosystem grants programs and initiated an international business network of CEOs biodiversity. Between 1995 and 2000 he led the Tropical Rainforest small grants Program at IUCN Netherlands. In 2012, Ferwerda developed the 4 Returns Framework for Landscape Restoration as common language and tool to make restoration happen at scale with all stakeholders. Ferwerda is chair of the Thematic Group Business and Ecosystem Management of the IUCN Commission on Ecosystem Management, Executive Fellow Business & Ecosystems at the Rotterdam School of Management-Erasmus University. He is board member of several organisations on nature, biodiversity food and agriculture. He received awards and led the Sustainable 100 of 2016 of Dutch people with the most influence on the environment and sustainability. Ferwerda studied tropical ecology, tropical agriculture and environmental sciences in The Netherlands and Colombia.