Trees and forests are a critical part of the solution to the climate crisis and biodiversity collapse. That’s why we aim to mobilize, connect, and empower the global reforestation community to conserve, restore and grow a trillion trees by 2030 for people, biodiversity and planet.
We are part of the World Economic Forum’s work to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030), supported by funding from Marc and Lynne Benioff.
Theory of change
Mission triptych
Mobilizing the private sector
We provide a global leadership platform for companies from all sectors and regions. Participating companies commit to action for forest conservation, restoration and reforestation, act with integrity and transparency, and demonstrate leadership in support of the global restoration movement.
Facilitating regional multi-stakeholder partnerships
We facilitate regional partnerships between private, public and civil society actors to accelerate the implementation of conservation, restoration and reforestation goals in key locations. Our regional work currently includes the United States, Canada, the Amazon Basin, the Sahel / Great Green Wall, and India.
Inspiring innovation and ecopreneurship
We foster ecopreneurship by spotlighting promising solutions and helping them scale through our UpLink Trillion Trees Challenges and Accelerator Programmes. We connect youth networks, showcase capacity-building opportunities and use our communications channels to inform and inspire.
Jane Goodall on the Importance of Trees
Jane Goodall on the Importance of Trees
1t.org Advisory Council
The 1t.org Advisory Council consists of a diverse group of members who inform our strategic direction and help us drive progress towards our vision in a way that meets the needs of our stakeholders.
Willem Ferwerda
CEO-founder of Commonland an organization that is active worldwide in making system change practical through the restoration of large degraded areas using a holistic framework. From 2000-2012 he was director of IUCN Netherlands: topics managing large ecosystem grants programs and initiated an international business network of CEOs biodiversity. Between 1995 and 2000 he led the Tropical Rainforest small grants Program at IUCN Netherlands. In 2012, Ferwerda developed the 4 Returns Framework for Landscape Restoration as common language and tool to make restoration happen at scale with all stakeholders. Ferwerda is chair of the Thematic Group Business and Ecosystem Management of the IUCN Commission on Ecosystem Management, Executive Fellow Business & Ecosystems at the Rotterdam School of Management-Erasmus University. He is board member of several organisations on nature, biodiversity food and agriculture. He received awards and led the Sustainable 100 of 2016 of Dutch people with the most influence on the environment and sustainability. Ferwerda studied tropical ecology, tropical agriculture and environmental sciences in The Netherlands and Colombia.
Kahea Pacheco
Kahea Pacheco (Kanaka 'Ōiwi) is a passionate advocate for Indigenous people’s rights, intersectional environmentalism, and climate justice that puts aloha ʻāina at the heart of solutions. She is a Co-Executive Director at Women’s Earth Alliance (WEA), a 16-year global initiative that empowers women’s leadership to protect the environment, end the climate crisis, and ensure a just, thriving world.
With WEA, Kahea has facilitated legal advocacy partnerships for indigenous women-led environmental campaigns to protect lands, water, and sacred spaces. She also co-led a the development of the “Violence on the Land, Violence on our Bodies” report and toolkit, which provides a critical perspective from Indigenous women and young people on the health and social impacts of extractive industry within their territories, as well as community-developed tools to address environmental violence.
Kahea has a background in law, critical theory and human rights. She serves on the Advisory Council for Daughters for Earth and 1t.org—the trillion trees platform of the World Economic Forum—and is on the Board of Directors of Planet Women.
Vaishali Sinha
Vaishali Nigam Sinha is the Chair, ReNew Foundation; Chairperson Sustainability, ReNew, which is one of India’s largest renewable energy comapnies. Under the ambit of ReNew India Initiative (RII), Vaishali drives the company’s engagement, corporate social responsibility (CSR) and sustainability initiatives.
Vaishali has completed the Owners and Presidents Management Program from Harvard Business School and has a Masters’ in Public Policy from Columbia University’s School of International and Public Affairs, where she was an American Association of University Women (AAUW) scholar. After a decade on Wall Street and then London as an investment banker, she returned to India, where after several years in banking, she is now a social entrepreneur.